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// TEARDOWNS

Real outreach, pulled apart.

Recorded teardowns of cold emails, DMs, and pitches from founders who agreed to make theirs public. What was broken, what changed, and the reasoning behind the call.

open slot

No teardowns are published here yet.

Teardowns only go public when the founder they were done for says yes. If you want yours to be the first, book one — it's free either way, and if it turns out useful I'll ask afterwards whether I can publish the recording. You can say no and keep the fix.

Book a free teardown →

What a teardown actually is.

01

Something real, line by line

A cold email you actually sent, a DM that went quiet, your pricing page. Not a hypothetical — the real thing, read out loud and pulled apart.

02

The one fix that matters most

Not a list of forty improvements. The single change with the most leverage, and the reasoning behind why it's that one and not the others.

03

The rewrite, done live

We rebuild the weakest part on the call so you leave with words you can send today, not notes you'll never action.