You can ship the product. But cold outreach, pricing, follow-up, closing? Most builders freeze. Closewright closes that gap — with frameworks and scripts, not hustle-culture theatrics.
Hi, I hope this email finds you well. I'm reaching out because my company offers innovative solutions…
Saw you're hiring three support reps. Our tool cuts ticket volume ~40% — want the 2-line version of how?
If you can build anything but can't sell it, you don't have a product problem — you have a distribution problem. Here's what that costs you:
The email never sends. Every week it doesn't, someone else closes the customer you built for.
You undercharge to dodge the conversation, then resent the work. That discount compounds forever.
Interest was there. You didn't chase it, and the revenue quietly walked to someone louder.
Real frameworks, real scripts, real teardowns — drawn from work in the arena, built for people who'd rather write code than pitch.
Repeatable systems for outreach, discovery, pricing, and closing. Selling stops being improvisation and starts being a process you can debug.
We pull apart real sales approaches — yours included — and show exactly what to change and why.
Word-for-word cold emails, DMs, follow-ups, and objection handling — adapted to your voice, not a guru's.
Solo founders, indie hackers, freelance devs, agencies. If you ship things and freeze at selling them, this is your room.
Kill the ick. Understand why builders freeze and replace it with a builder's mental model of the sale.
Find the right people, write the message, send it without cringing. Scripts included.
Set numbers you can say out loud, run the call, handle objections without folding.
The system for chasing warm deals to a yes or a clean no — the part that actually pays.
Everything in Closewright comes from real deals — the ones lost, the ones fumbled, and the frameworks built to stop losing them. No vague theory. No borrowed guru scripts.
If you'd rather write code than pitch, this was built for you.
Lachlan Coleman-Barrett— founder
I'm Lachlan. Everything Closewright teaches came out of doing the reps — not a course I bought. The scripts, the frameworks, the teardowns all came from real outreach that actually got answered.
Just following up on my previous email. May I share price & quotation?
Despite having a good website, you're not getting search traffic. I'll get you to page one of Google. Can I send the quotation and pricing?
Not “unsubscribe” — real, curious replies that turn into calls. A snapshot below.
Real replies from a recent campaign — contact details redacted.
The objections you're thinking, answered before the CTA.
No. No cold-call boiler rooms, no “grind mindset.” Selling is a craft with fundamentals, like engineering. We teach the fundamentals.
You bring something real — a cold email, a DM, your pricing page, a pitch. We go through it live, line by line, and you leave with the single highest-leverage fix. Twenty minutes. No slide deck, no pitch.
Especially you. The earlier you build the selling muscle, the less revenue you leave on the table later. We start with how to find and reach the right people, not just how to convert them.
A book can't read your actual outreach and tell you why it isn't landing. Closewright is applied — your product, your market, your words — with frameworks you implement the same day, not theory you nod along to.
The teardown is free with no obligation. If you want to go deeper it's 1:1 — a one-off Intensive or a 6-week done-with-you engagement on your real pipeline. Coaching, not done-for-you. But you'll only hear about it if you ask; the teardown stands on its own.
20 minutes on your actual outreach, pricing, and pitch. You leave with the one fix that matters most — whether or not you ever pay us.
Book my free teardown →no pitch · no pressure · just the teardown
